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"Lost Ideas of Middle Age and Lify Cycle of Idea in Middle Age"
Koutský, Karel ; Komárek, Stanislav (advisor) ; Pinc, Zdeněk (referee) ; Janko, Jan (referee)
1 ABSTRACT This work consists of two parts. The first one, "Lost Ideas of Middle Age" has a character of an auxiliary study and does not hold any particular scientific ambitions. It serves as a reservoir for monitored case out of history of science in its widest meaning. Good deal of attention is dedicated to so called blind alleys of science, too (therefore "Lost Ideas"), as they are considered an important source. This wide scope was necessary due to the task of the second part of the work, i.e. tracking and identification of evolutionary processes of ideas/"memes" in medieval natural philosophy. Even those ideas, that do not directly share on "pedigree" of thesis claimed by modern science, were subject to evolution and in effect, even their death or degeneration should be of an interest. Another reason for chosen wide scope was a question of proper context. Medieval philosophers were interested in general questions and any particular problematic they were interested in was related to the "big picture". Medieval universe felt a bit like a living organism where every single part played its specific role in supporting harmony of the whole - in contrast to modern science which disintegrates into number of ever more specialised branches with increasing tendency to lose ability to communicate among themselves....
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Phenomenon watching videos and photos with cats on internet in the light of memetics
Bessisso, Omar ; Flegr, Jaroslav (advisor) ; Kopecký, Robin (referee)
Main theme of this bachelor's thesis is phenomenon of watching videos and photos with cats on the internet in the light of memetics, psychology and evolutionary psychology. Further discussion is focused on impacts of living with a cat and possibility of cats as social parasites. This thesis was created on the basis of current reasearch papers and data provided by various search engines. Pictures and videos of cats are one of the most viewed contents on the internet. Funny cat video can be captured by almost everyone. Procrastination is one of the concerns caused by aforementioned phenomenon. It shows that quick view of funny video may result in increased working morale and elevation of good mood. Cat videos are successful by the virtue of combining qualities of cuteness and humor. Intnernet memes featuring cats are successful as well, cats may be considered as the favorite animal of the internet, which is related to the fact, that cats are popular among introverted people. Introverted people spend more time on the internet. Cuteness of cats is possible (pre)adaptation for life in human society. Cats and kittens trigger cute response in same way toddlers do which may hinder parental instincts. The way cats look and act makes us crave to take care of them. Cats are likely social parasites. Cat...
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Internet memes in president elections
Khan, Jakub ; Máchová, Eva (advisor) ; Švec, Kamil (referee)
This Bachelor thesis Internet memes in presidential elections deals with political internet memes in the USA in the period before the presidential elections in 2016. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, memetics as academic discipline, is examined and the definitions of internet memes are listed. Next there are described related aspects of internet memes, like categorization, channels of spreading, reasons why internet memes are being spread and quality traits which make internet memes successful. The practical part tries to answer the question, which of the selected political internet memes are more successful, meaning which ones were more replicated and which quality traits have caused the success of them. For research purposes comparative analysis method was chosen.
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Possible aproaches to viral marketing in new media and its usage in Czech republic
Pátek, Michal ; Šlerka, Josef (advisor) ; Zbiejczuk, Adam (referee)
The thesis Possible approaches to the viral marketing in new media and its use in Czech Republic is concerned with one of the marketing strategies from foreign authors point of view. On the basis of related theories it describes the importance of viral marketing in order to point out the strengths and weaknesses of this method of promotion. The first part deals with the introduction of new media and specific ways of promotion in cyberspace. The following parts describes the related fields, word of mouth, memetics and information cascades. The actual view of viral marketing is given on the basis of publications by Seth Godin Douglas Rushkoff and Henry Jenkins. Part of the work deals with the measurement and analysis of viral marketing, which outlines the possible mathematical formula describing viral spread. After a theoretical introduction describes possible methods of viral marketing, which is clearly shown on the example of several Czech campaigns. Powered by TCPDF (www.tcpdf.org)
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"Lost Ideas of Middle Age and Lify Cycle of Idea in Middle Age"
Koutský, Karel ; Komárek, Stanislav (advisor) ; Pinc, Zdeněk (referee) ; Janko, Jan (referee)
1 ABSTRACT This work consists of two parts. The first one, "Lost Ideas of Middle Age" has a character of an auxiliary study and does not hold any particular scientific ambitions. It serves as a reservoir for monitored case out of history of science in its widest meaning. Good deal of attention is dedicated to so called blind alleys of science, too (therefore "Lost Ideas"), as they are considered an important source. This wide scope was necessary due to the task of the second part of the work, i.e. tracking and identification of evolutionary processes of ideas/"memes" in medieval natural philosophy. Even those ideas, that do not directly share on "pedigree" of thesis claimed by modern science, were subject to evolution and in effect, even their death or degeneration should be of an interest. Another reason for chosen wide scope was a question of proper context. Medieval philosophers were interested in general questions and any particular problematic they were interested in was related to the "big picture". Medieval universe felt a bit like a living organism where every single part played its specific role in supporting harmony of the whole - in contrast to modern science which disintegrates into number of ever more specialised branches with increasing tendency to lose ability to communicate among themselves....
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The Case of Memetics
Knedla, Dalibor ; Balon, Jan (advisor) ; Horák, Vít (referee)
This bachelor thesis focuses on the controversial topic of memetics. Memetics is rather new science which links sociology, biology and psychology together. The central aim of memetics is to explain the cultural transfer, using the Darwinian concepts of evolution. The thesis is divided into three chapters. Each chapter deals with the different perspective of the memetic theory. The first chapter describes the theory itself and foundations of the theory, the second chapter describes problematic issues within the theory and finally, the third part describes the status of memetics on the scientific field. Keywords Memetics, meme, genetics, gene, Darwin, universal darwinism, Dawkins, culture, evolution
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Memes and the Theory of Universal Darwinism
Havlík, Vladimír
The article deals with the philosophical presuppositions and groundwork of the memetics. The central question is an analysis of Universal Darwinism as a common and universal evolutional principle or pattern that always springs in every environment when there're fulfilled required conditions. An evolutional process could be possibly described like an algorithmic process that faces to the rise of organized orderliness. Darwinism in this generally universal sense points to a distinctness survival of any kind self replicated code of information that has some influence over its probability of replication. The article stresses methodological importance of memetics as it makes possible to introspect variety of cultural development from a simple unification perspective.
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Memes in Sciences and Philosophy?
Nosek, Jiří
A collection of papers by Czech and Slovak philosophers and scientists concerning the theoretical and methodological problems of the new interdisciplinary science - memetics.
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